The name
Toy meets mori, the Japanese word for forest: a place to wander, look twice, and find something that makes you smile.
TOY + MORI
A little forest for collectors,
and a cat named Mori.
TOYMORI is a place to discover and collect the things you love. Our name brings together toy and mori, the Japanese word for forest. Start with a favorite character and see where your curiosity takes you.
“Hey. I’m Mori, resident cat and Chief Nap Officer. Selling stuff? Not my gig. I’m just here to hang out—and to poke my head out of the logo every now and then.”
Resident Cat / Chief Nap Officer
A word from Mori
Catching mice? Yeah, no. I nap by the door, and just so you know: liking something doesn’t have to be a whole thing.
Collecting
No price charts, no hard sell. If it catches your eye, take your time. Collect it, then get to know it on your own time.
“Collect first. Catch feelings later.” — Mori, napping by the door